What Is A 'Mojo Dojo Casa House?' The Meaning Of The Viral 'Barbie' Movie Meme Explained

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Beach Ken Costume
Real-life Barbie Worlds: Pop-ups to Visit in Los Angeles, New York and Around the Globe
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Ken's Mojo Dojo Casa House from Barbie has become an instant meme
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In Barbieland women control government, the Supreme Court, and the world essentially revolves around them, while the Kens get table scraps. Ken is so in awe of the patriarchy, he brings it back with him from the real world and soon Barbieland is barely recognizable. Tired of being sidelined in favor of the women in their lives, Barbie’s Kens (led by Ryan Gosling in a ridiculous mink coat) eventually quit their “beaching” and decide to assert their dominance, plastering Barbie Land with all of their tacky accouterments. Oversized electronics, workout equipment, dark colors… you know the vibe.

Beach Ken Costume

Ken stays behind in Barbie Land and Barbie decides to live her life in the real world. Despite his love becoming unrequited, Barbie helps Ken realize he's not "just Ken," and that he possesses other great qualities. However, the habitant seems to be unaware when hosting other people. The doll which you may recognize from the movie played by Ryan Gosling features an entirely new look with several accessories. Get ready to move over Barbie because Mattel is releasing yet another toy doll from the hit film Barbie.

Real-life Barbie Worlds: Pop-ups to Visit in Los Angeles, New York and Around the Globe

Ashley Lee is a staff reporter at the Los Angeles Times, where she writes about theater, movies, television and the bustling intersection of the stage and the screen. An alum of the Eugene O’Neill Theater Center’s National Critics Institute and Poynter’s Power of Diverse Voices, she leads workshops on arts journalism at the Kennedy Center American College Theater Festival. She was previously a New York-based editor at the Hollywood Reporter and has written for the Washington Post, Backstage and American Theatre, among others. Gosling’s Ken later denounces the patriarchy and learns from Barbie not to define himself by his possessions, his relationship or his job of just “beach.” He’s just Ken, and he’s Kenough.

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The rooms and buildings shown are not exactly the nicest places, playing off the tackiness of Ken's bachelor pad in the movie. I’ve been absolutely loving all these memes about the mojo dojo casa houses. Along with the really moment when the Kens singing Matchbox 20’s “Push” and the little humorous reference to Zack Snyder’s Justice League, there are so many funny moments in Barbie that highlight just how funny the boys of Barbie Land are. Ken’s outfit in this scene includes him in a faux fur white statement coat, a horse pendant, cat-eye sunglasses, a lightning headband, fingerless black gloves, a fanny pack with “Ken” emblazoned on it and black pants.

Meanwhile, Gosling’s Ken continues his melancholic monologue about his purpose and self-worth, now to a more upbeat rhythm. “I wanna know what it’s like to love, to be the real thing,” he sings, with a hunger in his eyes. From over-the-top castles to multimillion-dollar penthouses, Samir Mezrahi chronicles the houses that people love to hate, on Instagram, Facebook and TikTok. I mean, in the real world we actually do have several women on the Supreme Court, many women in high positions of government, as executives at major corporations and so forth. It may not be an entirely equal world, but it’s a lot more equitable than Barbieland!

Barbie hit theaters less than a week ago and has already taken over the world, especially at the box office. The Mattel-branded film’s Monday, July 24 earnings helped it breeze past $400 million globally. As such, analysts and pundits posit Barbie will join the $1 billion club by the end of its theatrical run. Videos about the costume have garnered 21.5 million views on the social media platform. In the film, Gosling’s Ken — Barbie’s anxiety-ridden, try-hard, beta-status boyfriend — is revitalized by the patriarchy of the real world and returns to indoctrinate everyone in Barbieland.

Perhaps the most classic Ken doll costume of all is that of his beachwear! After all, apart from being Barbie's sidekick, he's famously known for his job of just "beach." Though come October 31, your job will just be "candy" or "party." No matter your plans, you'll succeed when you throw on Ken's striped matching short and shirt set. We've found pieces that are nearly identical to Gosling's film attire. And instead of lugging around his big blue surfboard, you could grab a smaller bodyboard or make your own accessory with cardboard and paint. She has written for national publications as well as daily and alt-weekly newspapers in Spokane, Washington, Syracuse, New York and Charleston, South Carolina. She graduated with her master’s degree in arts journalism and communications from the Newhouse School at Syracuse University.

To top it all off, you'll just need black jeans, a big western belt, white cowboy hat, and white cowboy boots. To see the mojo dojo casa houses on the big screen, Barbie is playing in cinemas nationwide. One Twitter user even likened the rebranding of Twitter to X to the Barbie Dreamhouse transitioning into the mojo dojo casa house, receiving over 200,000 likes. Clearly, the movie's joke struck a chord with many, creating a powerful meme in the process. In The Nice Guys, Gosling’s rumpled PI laments that “the days of ladies and gentlemen are over,” but Gosling is at his best playing men whose time has passed. Even the 20th century’s most iconic doll can barely match his Kenergy.

Orbán welcomes Erdoğan to his Mojo Dojo Casa House - POLITICO Europe

Orbán welcomes Erdoğan to his Mojo Dojo Casa House.

Posted: Tue, 19 Dec 2023 08:00:00 GMT [source]

The much-memed, long-awaited feature from director Greta Gerwig is a delightful comic fantasy that promotes and deconstructs its own Mattel doll brand. After urgently spinning in symmetrical formations to full-on ‘80s synthpop, Gosling’s Ken is revealed anew. He again sings the chorus, but this time, he’s standing tall, staring directly into the camera with a knowing smile.

The funny thing about Ken’s patriarchy is that it’s actually kind of awesome. The Kens just want to play games and Matchbox Twenty songs on their guitars. Most of the Barbies are “brainwashed” into thinking everything is fine and dandy, but Barbie—having been to the real world—is immune. She lost her house to Ken and the Barbies have lost their total control of society. Unfortunately, the movie doesn’t spend much time exploring how the matriarchy led directly to the Kendom revolution. When Ken takes over the Dreamhouse, though, it largely loses its right to being called a "dream house" at all.

Partway through their adventure, the iconic pair split up – Barbie goes to look for the girl playing with her doll while Ken… does Ken things. The doll, comes dressed in a white faux fur coat with a black fringed vest underneath, joggers, and white sneakers. More than 4 million followers can attest to the overwhelming popularity of Zillow Gone Wild, a social media phenomenon that harnesses the addictive pleasure of scrolling through outrageous real estate listings. I wish the movie had taken this allegory a bit further and really had the Barbies reckon with their matriarchy. As a parallel to our patriarchy, it could have been super effective.

Part power ballad, part battle sequence and part dream ballet, “I’m Just Ken” arrives onscreen like an elaborate bit, or an excuse for Ryan Gosling to flex his Oscar-nominated vocal cords and reprise his viral dance routines. And yet it’s an absolute showstopper, one as ridiculous as it is ideologically ambitious and visually astute. Like the powerful monologue America Ferrera delivers about the impossibilities of being a woman, this five-minute sequence is an empathetic acknowledgment of the pressures put on men to (literally) perform their masculinity, often to toxic lengths. "On today’s episode of You Never Know What’s Going On Inside A Home, Part 56," Mezrahi posted before linking to the real estate listing from agent Andrew Heath. He discovers that in the real world, not everything is run by women.

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